Scope of Internet Marketing
The scope of internet marketing is immense in India as there is an increasing number of people looking for money-aking opportunities. One can easily make anything between Rs. 25,000 to Rs.6 lakhs per annum. With over 560 million internet users, India is the second-largest online market in the world after China. This number is expected to increase to over 600 million by 2021. Most of the Indians access the internet over their smartphones. Today, each and everyone is hooked to his phone irrespective of age, gender or location. With the Indian government supporting ‘Digital India’ & Indian startups more jobs are expected to be created for people in this field. Hence, with a rising population having access to the internet and smartphones, this industry is bound to grow by leaps and bounds in India.
The statistic shows the number of mobile internet users in India from 2015 to 2023. In 2018, 390.9 million people accessed the internet through their mobile phones. In 2023, this figure is projected to amount to 500.9 million mobile phone internet users.
Most popular smartphone activities in India as of January 2018:
This statistic presents the most popular smartphone activities in India as of January 2018. During a survey, it was found that 21% of the respondents visited a social network, while 16% watched videos.
Another way to generate online sales and strengthen online business is through Affiliate Marketing or Referral Programs. About 15-20% of e-commerce customers come through these referral programs. An Affiliate Marketing or Referral Program strategy helps online businesses incentivize happy customers to promote their product and increase their base of customers.
Referral program industry is estimated to reach Rs. 6000 crores in value by 2021 from Rs, 700 crores in 2016. This is a massively growing business.
What is the way to earn money online from home?
There are some most popular ways:
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#1. YouTuber
Many digital marketing professionals choose to become a full-time YouTuber in any selected area. Once he builds a decent subscriber base and views, he can make money through YouTube monetization.
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#2. Blogger
Many digital marketing professionals choose full time blogging as their career. Bloggers can generate income from advertising and affiliate marketing strategies.
#3. Social Media Optimizers
Social media optimizers are those professionals who work on optimizing a website and its content to drive more users/ traffic towards a website encouraging/ motivating them to use and share links to the website across social media and networking sites.
#4. Content Writer
If you know how to write then the content writer is the best-suited profile for you. You can also work as a freelancer or on a project basis.
#5. Photographer
Anyone with interest in photography can become a photographer and sell his pictures, sell photojournalism prints to news publications or even take pictures at local events and sell them online.
#6. Dealer
Anyone with a small establishment or shop can become a dealer of any popular products and earn commission on sales.
#7. Distributor
A distributor is like a dealer but with a larger establishment and reach.
#8. Installer
Anyone with some basic training and mechanical knowledge can become a solar installer. He can collaborate with some brands and take up freelance jobs/ projects as and when he is available.
#9. Financial Agents
It is seen that a few industries still lack sufficient funding channels. Take, for example, the solar industry. It is believed that if a clear funding channel is established the industry could grow at an exponential rate. The issue with this industry is that banks/ financial institutions are ready to loan to professionals having a steady stream of income but not to others/ small establishments.
#10. Tutors
Anyone with a specialized interest in any subject matter e.g. solar energy can create a channel for educating the others. He can also collaborate with small companies to sell his expertise and educate/ train people in his subject matter.
Top 10 Online Money Earning Website in India 2020
#1. Loom Solar
Loom Solar is a young solar company with a strong and growing online presence. the company deals in solar products and provides pre- and post-installation services.
#2. Amazon
Amazon is a leading e-commerce retail company having a growing presence in India. It is known for its large online product base, fast delivery, and excellent customer services.
#3. Banggood
Banggood focuses on B2C cross-border export e-commerce and brings China's goods to the world.
#4. Fiverr
Fiverr is one of the largest marketplaces offering digital services from its a wide range of freelancers offering their services, and to place orders in just one click.
#5. Freelancer
Freelancer.com is a leading freelancing and crowdsourcing marketplace by the number of users and projects.
#6. Makemytrip
MakeMyTrip Limited is an Indian online travel company in India.
#7. Policybazaar
Policybazaar is an online insurance market that enables comparison of Insurance plans from different insurers, without the need to visit different websites or brokers.
#8. Shaadi.com
Shaadi.com is an online matrimonial website primarily focusing on India, Pakistan, and Bangladesh, but with global operations.
#9. Groupon
Groupon is a global e-commerce marketplace connecting consumers/ subscribers with local merchants by offering discount deals on a host of activities, travel, goods, and services.
#10. Meesho
Meesho enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram, etc. It is an online social commerce platform.
Conclusion
If you are still reading this part, it is an assurance that you are thinking strongly about exploring this avenue. We have already read that Internet Marketing is a booming market in India given a growing population and increasing use of the internet by common masses. There are several avenues through which you can make the most of the growing opportunity. You just need focus, discipline and some basic training in this regard. If you enjoyed reading this article and think you can benefit or have any doubts regarding affiliate marketing do contact us.
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